The Brief: Create a campaign based around a cause that one strongly believes in.

The Solution: I thought long and hard about all the different issues I see plaguing mankind at the moment. Poverty, corruption, greed, consumerism, addiction, there are so many to name. But then it struck me, I'm targeting people that need to know more. And who are the people that know the least: The ignorant. This campaign is based around simply informing people of their own biases and gaps in thinking. The copy is simple, straightforward and isn't meant to undermine the intelligence of anyone. But merely inform them that just maybe, this is something you've thought or said, here is why it may need some review. Enjoy. P.S. This is by far, my favourite piece of work to date.