Cinema Mir (Кинотеатр «Мир») brand identity
Cinema Mir (in english — "The World") was built in the middle of the 20th century, in the central part of Kazan, Russia. This is the only cinema in the city which is not located in the shopping and entertainment centre or megamalls.
Cinema Mir is a unique place in Kazan. It shows not only films of mass rent, but also films from the festivals of Venice, Cannes, author's cinema, short films.
The cinema Mir represents historical and cultural value for society. The old corporate identity did not match the idea and mission of the cinema brand. The decision was made to update the entire brand.
Logo sketches
The emphasis in the logo is made on metaphors — you can see the human eye, planets, horizon, film roll.
3d-logo (for outdoor signboard)
Identity graphics
Elements of identity
Visit card
Tickets, Courtesy
Badge, Repertoire (booklet)
Poster
Billboard on the historical street of Kazan
Affiche, show bill
Souvenir production
Brandbook
