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    Self-initiated Old Spice poster maps out all of the statistics from, "The Man Your Man Could Smell Like" campaign in an understandable and beauti… Read More
    Self-initiated Old Spice poster maps out all of the statistics from, "The Man Your Man Could Smell Like" campaign in an understandable and beautiful way. Read Less
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Old Spice Campaign Statistics Poster
 
At the time of creating this self-initiated poster, Old Spice's campaign titled "The Man Your Man Could Smell Like” was in full swing. The results of the campaign relative to sales and the social media buzz, exponentially exceeded expectations and ultimately marked the campaign as one of the most successful in history.

This poster maps out some of the larger statistics from the campaign to show just how big of an impact the campaign was. Bringing in elements such as the cutting-off of the logo and Old Spice colors helped reflect current visual identity establishments that the brand used at the time.
 
View the original process post here.