MTN Network and Data Campaign
BRIEF:
TO RETAIN MARKET LEADERSHIP PERCEPTION WITHIN THE DATA SPACE AND MAINTAIN SWAZI MTN’S POSITION AS A HUB FOR DATA.
OBJECTIVE:
To position Swazi MTN as data hub.
To position Swazi MTN as a connector of families and friends.
To position MTN as a premium business internet solution.
To position Swazi MTN a nationwide internet provider.
To position Swazi MTN as a reliable (quality internet) internet provider.
PHASE 1
Launch the campaign with a single minded message, that of leadership in the mobile data space and Swaziland’s most reliable mobile network service provider.
PHASE 2
The second phase of this regionalized campaign addresses the tactile benefits of being on Swaziland’s widest and fastest 4G LTE network. This portion of the campaign talks to the value of being on the network, focusing on how much more consumers are able to achieve and benefit from through data offers, best 4G LTE devices and more provided they on the fastest 4G LTE network. A few days before the launch of Phase 2, we posted pictures of a loading bar, everyday.
Billboards
Street Poles
Wall Wraps
Taxi Branding
TVC Storyboard (Concept Development)
Photoshoot
Credits:
Agency: MetropolitaRepublic
Executive Creative Director: Roger Tavares
Creative Director: Kushalan Chetty
Art Director: Zamani Thwala
Copywriter: Qiniso Dlamini
Photographer: Liesl Schoeman
Film Production: Luna Film International
