REVEALING LIGHT
An ad that transform your cellphone into a skin disease detector.

— 
In Argentina, dermatologists are among the medical specialists least consulted for preventive medicine.

Although from the Argentine Association of Dermatology recommend visiting a specialist once a year, most people have never visited one, without knowing that they can be carriers of some disease without apparent symptoms.

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BACKGROUND
The major issue with skin disease is that people do not consult with their dermatologists until they see signs of a problem. And by that time it can be too late.

EXECUTION
We created a filter that transforms the cellphones LED light into a UV light. Light that allows us to see a range of information that would otherwise be invisible to the human eye. When the skin is illuminated in a dark space, the skin conditions become visible by the augmentating contrast or generating fluorescence.


AAD - Revealing Light
329
2,269
13
Published:

AAD - Revealing Light

REVEALING LIGHT An ad that transform your cellphone into a skin disease detector. —  In Argentina, dermatologists are among the medical speciali Read More
329
2,269
13
Published:

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