Project Description: For this project we had to come up with our own drink company and design logos, packaging and a magazine add. We teamed up with advanced photo students to get the photos we needed for our packaging. Then we started on logo creation and creating our company's identity. After that we had to transfer our logo and modify it to create labels for our packaging. Finally we put it all together to create our magazine ad.
Brand Description: Anytime lemonade is the next big thing in lemonade. While making the identity of this company, we went for a relaxed summer feel through the design of our logos, advertisements, and drink labels. Our logo comes im color and black and white along with our expanded label logo. These logos have a lemoney yellow color with a complementary blue color and interesting type. The black and white does the same without color, emphasizing the wave of the logo (Anytime lemonade like at the beach). Anytime Lemonade can be described as a refreshing drink for any time of day at any venue. Our advertisement uses the slogan every lemonade should taste this good, going off of the every day should feel this good slogan of Vineyard Vines. The overall brand of Anytime Lemonade is definitely superior to any other lemonade company on the market.
Inspiration:
Sketches:
Logo Drafts:
Logo Finals:
Label Finals:
Mockup:
Magazine Ad:
