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    «Arcor» called us for a completely redesign of their well known Sonrisas cookies’ logotype. The aim was to make it extremely legible, though stil… Read More
    «Arcor» called us for a completely redesign of their well known Sonrisas cookies’ logotype. The aim was to make it extremely legible, though still warm, childish and playful. — Fuimos convocados por «Arcor» para rediseñar el logotipo de su línea de galletitas Sonrisas. El objetivo principal fue conseguir una notable legibilidad y al mismo tiempo representar calidez y diversión. Read Less
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«Arcor» called us for a completely redesign of their well known Sonrisas cookies’ logotype.
The aim was to make it extremely legible, though still warm, childish and playful.

Fuimos convocados por
«Arcor» para rediseñar el logotipo de su línea de galletitas Sonrisas.
El objetivo principal fue conseguir una notable legibilidad y al mismo tiempo representar calidez y diversión.
Some other exploration alternatives / Algunas alternativas durante el proceso de diseño
Credits
Company: Arcor
Creative Designer: Clara Elortondo / Nahuel Masini
Packaging design: In house Design Team (Manager/Director: Daniel Loewy)
Typographer: Yani & Guille
Commercial work/Produced
Packaging Substrate / Materials: Flexible packaging
Printing Process: Rotogravure