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    «Arcor» called us for a complete redesign of their top brand chocolate Cofler’s logotype. Original naked letterforms were examined and therefore … Read More
    «Arcor» called us for a complete redesign of their top brand chocolate Cofler’s logotype. Original naked letterforms were examined and therefore redesigned from the ground, ending up with the volumetric treatment. — Fuimos convocados por «Arcor» para rediseñar el logotipo de su línea de chocolates Cofler. Las formas de letras originales se examinaron exhaustivamente para dar lugar a su total rediseño, finalizando con su versión volumétrica. Read Less
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«Arcor» called us for a complete redesign of their top brand chocolate Cofler’s logotype.
Original naked letterforms were examined and therefore redesigned from the ground,
ending up with the volumetric treatment.

Fuimos convocados por «Arcor» para rediseñar el logotipo de su línea de chocolates Cofler.
Las formas de letras originales se examinaron exhaustivamente para dar lugar a su total rediseño,
finalizando con su versión volumétrica.

Some of the sketches date back to late 2015,
as market studies to validate design takes some time.
Algunos bocetos datan de finales del 2015, como prueba del largo proceso
de validación que conlleva en ocasiones una marca comercial.
Some other exploration alternatives / Algunas alternativas durante el proceso de diseño
Credits
Company: Arcor
Creative Designer: Nahuel Masini
In house Design Manager: Daniel Loewy
Chocolate Marketing Grouper: Aquiles Quesada
Cofler Product Manager: Ezequiel Marquez
Illustrator: Mora Vieytes
Typographer: Yani & Guille
Project Type: Produced, Commercial Work
Location: Buenos Aires, Argentina
Packaging Contents: Chocolate
Packaging Substrate / Materials: Flexible packaging
Printing Process: Rotogravure