While You Were Sleeping was the graduation show of the Graphic Design department from The Royal Acadamy of Art, The Hague in 2015.

This project consisted of designing a visual and interior identity for the whole show. The focus was to capture the attitude of the group of students graduating. A two-part poster series, exhibition newspaper, website, social media campaign and wayfinding make up for the visual identity. For the interior identity, a modular system was created so that students can make their own furniture.

Within this project, I was responsible for the creative direction, strategy, design, development and project management.

A special team was formed this occasion: Alyar Aynetchi, Bram de Leeuw, Sara Risvaag, Sepus Noordmans and Tomas Laar.