PRODUCT: billboard for the Mexican bar «Juanita».

TARGET AUDIENCE: townspeople of 20-35 years with an average level of income and above, wishing to diversify leisure, to spend time in a colorful festive atmosphere.

OBJECTIVES: to attract the target audience, to ensure maximum involvement with advertising, to be remembered, to increase the number of customers of the bar.

OBJECTIVE: The design of this billboard should be very bright and unusual, attracting attention with its eccentricity. The design should reflect the Mexican flavor and show that this institution can have a great time. The technique of execution should be qualitative and aesthetically pleasing. On the layout should be present: the name of the bar "Juanita", the address of the institution, a collage of any complexity, a signature with the transcription of the name "Juanita". It is possible to use additional text to implement the idea (slogan, signature, etc.)

Technical parameters: the standard size of the layout for the billboard is 6 * 3 meters with a resolution of 72ppi. However, you can do less work: 2000 * 1000px with 72ppi (always in a horizontal arrangement).