Holiday CRM campaign for OLG Slots & Casinos
art direction, design | agency: Wunderman Toronto
Just in time for upcoming winter holidays, OLG Slots & Casinos wanted to show appreciation to its VIP members by rewarding them with a gift that has a personal touch. We were asked to create a Direct Mail piece and email creative providing a "surprise & delight" offer to WCR's Gold level members.
Winner's Circle Rewards personalized card, 4.5x5.5 inches.
Player Plus personalized card, 4.5x5.5 inches.
Winner's Circle Rewards and Player Plus custom envelopes.
Winner's Circle Rewards and Player Plus Holiday EM layouts with sparkly GIF animation in the header images.
Email creative was designed to fit into existing template.
Email creative was designed to fit into existing template.
Have a look at some process work below.
