Leah Yuan's profile

满月 "Full Moon" Mooncake Packaging Design

Leah Yuan
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QUALITY MOONCAKE CRAFTED WITH LOVE
Mooncake is an ethnic dessert beloved by the Chinese people. It is traditionally eaten during the Mid-Autumn Festival for lunar appreciation and moon watching. The goal of this project is to create a modern and minimalistic packaging solution for the traditional dessert. 
mooncake packaging design graphic design branding Packaging Food Packaging Modern Design
mooncake packaging design graphic design branding Packaging Food Packaging Modern Design
mooncake packaging design graphic design branding Packaging Food Packaging Modern Design
mooncake packaging design graphic design branding Packaging Food Packaging Modern Design
INSPIRED BY MOON PHASES
Experience the different moon phases - Waxing Crescent, First Quarter, Waxing Gibbous, Full Moon, as you slide open the box.
mooncake packaging design graphic design branding Packaging Food Packaging Modern Design
THE ELEMENTS
The inspiration for the mooncake box was drawn from a traditional Japanese art form - origami. The origami structure pairs with the moon pattern interior creates a perfect balance for the traditional eastern and modern western fusion style.
mooncake packaging design graphic design branding Packaging Food Packaging Modern Design
THE DIELINE
mooncake packaging design graphic design branding Packaging Food Packaging Modern Design
mooncake packaging design graphic design branding Packaging Food Packaging Modern Design
满月 "Full Moon" Mooncake Packaging Design
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Leah Yuan's profile

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Leah Yuan's profile
Los Angeles, CA, USA

满月 "Full Moon" Mooncake Packaging Design

Mooncake is an ethnic dessert beloved by the Chinese people. It is traditionally eaten during the Mid-Autumn Festival for lunar appreciation and Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives