When The Globe and Mail's content marketing team, The Edge, talked with me about redesigning their website, the one requirement is: make it look like The Global and Mail's cousin, not brother.

I thought that was a really interesting way to describe a brand that's closely associated with a really well known brand. 

It soon became very obvious that the element that we can leverage to make the strong association but not make it identical to it's "cousin" is the iconic Globe Red. Working with the official typefaces Alternate Gothic No. 2 as headings and Helvetica as body text, as well as the iconic Globe Red as the primary colour, I gave the Edge a bold, confident, yet clean look.