Sage / Digital Campaign
Sage approached us to create a campaign for their accounting software to make it feel more personal and approachable, not alienating potential clientele. Aimed at new business partners in Africa, the goal was to drive home the idea that Sage would support and educate their business partners every step of the way. By using existing Sage products, the ideation led to the creation of two new campaign slogans for the brand, with an imminent global rollout.
