This poster was created to be in conjunction with a cover letter sent to Beau's Brewery from Vankleek Hill. The sponge is a spin off of a line from the letter, and is meant to symbolize how easily I'll immerse into the Beau's brand and culture. The limited colour scheme was inspired by posters they've done in the past, and the written content was structured similar to how they describe their beers on their promo material.