LINII Agency's profileKatia Kolotilova's profileIgor Mustaev's profile+1

PRIME STAR 2017

Multiple Owners
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Packaging
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
It’s not our first time to develop product packaging for Moscow fast food chain PRIME STAR. In 2017 36 SKUs were redesigned; almost the whole product range of beverages and lemonades, sandwiches, porridge, soups, salads, coffee cups. It was one of our biggest projects for PRIME STAR, which gave us great pleasure. The brand was open for experiments and irony once again.

PRIME STAR is a part of Novikov Group and is a recognized leader and expert in healthy food market in the fast casual segment. The network has more than 80 cafes. Target audience of the brand is women (65%) and men (35%), 18-35 years old. This is a place for active young and trendy people, who care for their health and are constantly looking for something new. It’s very important for the network to surprise the audience every now and then, and that requires a complete design makeover. We faced a task of creating a packaging that would surprise the guests and form a visual image in line with the brand platform.
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
We created a series of illustrations with funny animals combined with food. The images are taken from real life and embody hobbies of the younger generation. Meet Ginger Moose guitarist, Octopus drummer, Kangaroo surfer, Yogi Bulldog, Orange hedgehog, Mint goose, Cowberry bear and many others. Our illustrator was the key person in this project. It took us about 9.5 months of work and more than 600 sketches and scenes to put the funniest and most unexpected ideas on paper.

The project was third among all branding projects in Russia in 2017 according to Sostav.ru.
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
Наше агентство уже не первый раз разрабатывает упаковку для продукции сети московских ресторанов быстрого обслуживания PRIME Star. В 2017 году изменения коснулись 36 SKU – практически всего комплекта дизайна упаковки PRIME – напитков и лимонадов, сэндвичей, каш и супов, салатов, стаканов для кофе. Это был один из самых масштабных проектов для PRIME Star, который доставил нам огромное удовольствие – в нем снова нашлось место для экспериментов и иронии.

Сеть кафе «ПРАЙМ» входит в «Новиков Групп» и является признанным лидером и экспертом рынка здорового питания в сегменте fast casual. Сеть насчитывает более 80 кафе. Целевая аудитория бренда – женщины (65%) и мужчины (35%) в возрасте 18 - 35 лет. Сюда ходит активная молодежь, следящая за модой и здоровьем и постоянно ищущая что-то новое. Для сети очень важно постоянно удивлять и чтобы глаз «не замыливался» каждые два года необходимо полное переосмысление дизайна сети. Перед нами стояла задача создать такую упаковку, которая помогла бы сформировать визуальный образ бренда, выдержать единую стилистику и, конечно, удивить гостей кафе.
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
Мы создали серию иллюстраций, в которых забавные животные были «скомбинированы» с продуктами. Сюжеты посвящены жизни и увлечениям юного поколения, и нашими героями стали: Имбирный Лось-гитарист, Осьминог-барабанщик, Кенгуру-серфингист, Йог-бульдог, Ежевыжатый апельсин, Мятный гусь, Брусничный медведь и многие другие. В данной работе, конечно же, очень велика роль иллюстратора – около 9,5 месяцев работы и более 600 нарисованных эскизов и сюжетов позволили воплотить на бумаге самые веселые и неожиданные идеи.

Проект занял третье место среди всех брендинговых проектов России в 2017 году по версии Sostav.ru.
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
package ILLUSTRATION Character brand prime Прайм cafe Food animal fast casual
PRIME STAR 2017
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