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Old Germs - Smart Bleach

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Campaign developed for Smart, a bleach with a greater power of germs and bacteria elimination.


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CRAFT
Concept – modeling – 3d Sculpture

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After the concept has been created, I called the excellent illustrator Travis Louie to develop the characters’ design. From that, I transformed the design into 3d, adding details that made the illustration look more real. At the end, I changed one of Travis’s illustrations from male to female, respecting the style he had created.