Shiseido White Lucent - Secret of Bright

The Brief:
To disrupt the highly competitive and saturated beauty category in Singapore, and increase brand recruitment and loyalty with the launch of two new products within its skin brightening White Lucent line.

The Insight: 
Every woman has her own beauty secret to brighten her skin. Many use tips passed down from generations while others may create their own through information found online.  

The Solution: 
A mobile-first creative campaign that encourages women to share their own secret skincare tips to brighter skin.


Secret Of Bright


THANK YOU



Client: Shiseido Singapore
Agency: Zeno Singapore

Managing Director: Matt Collette
Executive Creative Director: Melanie Clancy
Senior Art Director: Tan Ze Jian
Art Director: Wilson Foong
Client Success Managers: Matilda Goh, Aisha Lin

Website Development: Zeno Malaysia
Video Production: TMRRW

Shiseido White Lucent - Secret of Bright
1
40
0
Published:

Shiseido White Lucent - Secret of Bright

1
40
0
Published:

Creative Fields