Melbourne Fashion Week
MELBOURNE FASHION WEEK 
— Identity, Art Direction & Campaign Communications

A new identity and campaign direction for Melbourne's premier fashion festival. Seeking to connect with and gain the respect of the fashion industry, the updated branding included a name change, a simplified mark and flexible system to adapt to the trend driven industry. 

ROLE 
— Direction (design, photography) & Strategic Development


CREDITS 
Creative Direction — Jonnine Standish
Design — Florence Li Ting Fong
Photography — Jo Duck
Styling — Gadir Rijab
Film — Ribal Hosn
Music — HTRK
Studio — Studio Round, 2017
Melbourne Fashion Week
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Published:

Melbourne Fashion Week

Rebrand & Art Direction for Melbourne Fashion Week 2017
161
1257
7
Published:

Creative Fields