Ramadan with Majid Al Futtaim
We developed a Ramadan campaign involving a lovable character called Dabdoub the bear. The campaign followed little Dabdoub as he learnt the value of generosity during the time of Ramadan. Print ads, donation boxes as well as a children's book with augmented reality. The tasks ranged from ideating the storyline, choosing the illustrator, developing the illustration and production brief as well as giving feedback, to finally laying out the artwork. 
Credit to the magnificent illustrator: Arnelle Woker

Dabdoub shares his stories
in this storybook for children.

Donation Boxes

Key Visuals

Majid Al Futtaim introduces Dabdoub