We were tasked with creating a global campaign for Land Rover that focuses on the everyday utility of its vehicles. We realized that Land Rover's utility allows drivers to see obstacles as beautiful challenges. Below are the TV Scripts with VOs and the print campaign.
MOOD BOARD
MOOD BOARD
THERE'S AN OCEAN IN THE SKY.
Tides of clouds waving, crashing,
flashing, falling to the Earth.
As the spectacle ensues,
most will seek shelter from it.
But there are a select few who
relish the beauty of this challenge,
the intrepid who accept
life's invitation to experience greatness.
They'll be out there, discovering the
extraordinary in every drop.
Tides of clouds waving, crashing,
flashing, falling to the Earth.
As the spectacle ensues,
most will seek shelter from it.
But there are a select few who
relish the beauty of this challenge,
the intrepid who accept
life's invitation to experience greatness.
They'll be out there, discovering the
extraordinary in every drop.
THERE'S A STORY IN THE ROAD.
A language of grooves and cracks,
written by the generations that crossed it.
Avoided by all except those who
relish the beauty of a challenge,
who wish to experience the thrill
of every unpaved letter.
They're the intrepid who accept
life's invitation to experience greatness.
They'll be out there, discovering the
extraordinary in every bump.
A language of grooves and cracks,
written by the generations that crossed it.
Avoided by all except those who
relish the beauty of a challenge,
who wish to experience the thrill
of every unpaved letter.
They're the intrepid who accept
life's invitation to experience greatness.
They'll be out there, discovering the
extraordinary in every bump.
THERE'S A ROAD TO ATLANTIS
It is only lost to those who choose
not to see it, who fear the crossing,
who cannot see the road to opportunity.
Yet it glimmers right beneath the
surface for the select few who
relish the beauty of a challenge,
the intrepid who accept
life's invitation to experience greatness.
They'll be out there, discovering the
extraordinary in every puddle.
It is only lost to those who choose
not to see it, who fear the crossing,
who cannot see the road to opportunity.
Yet it glimmers right beneath the
surface for the select few who
relish the beauty of a challenge,
the intrepid who accept
life's invitation to experience greatness.
They'll be out there, discovering the
extraordinary in every puddle.
