Modern Chinese Restaurant - Weidao Branding System
WEIDAO Restaurant Branding
RMIT School Work
I am creating a visual identity and branding system for a modern Chinese restaurant. That provides the organic vegetable, ethically farmed proteins, and sustainable seafood. All artifacts created with aesthetic, conceptual, and crafting care. To make a stylish, sophisticated, contemporary and minimalist Chinese restaurant. The focus is on light, fresh, healthy and modern flavors with an oriental chic interior.

The point of difference will be using bespoke produce and beverages, that tell a story. All produce will be sustainably sourced, ethical and organic where possible.

By using the wooden material for menu, style guide, namecards, and coaster, it gives the customer a homely, environment-friendly and wholesome feeling.

The logo is comprised of two illustrated forms. By simplifying the strokes of the Chinese character “味“ (taste), the resulting form is integrated into the restaurant’s window, resembling traditional Chinese garden window. The English pronunciation of “味“
-WEIDAO displays at the bottom.

Check out " WEIDAO Restaurant" website here :
http://weidao.businesscatalyst.com/




Modern Chinese Restaurant - Weidao Branding System
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Modern Chinese Restaurant - Weidao Branding System

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Published:

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