B2B Direct Mail - telecommunications
Winner of the B2B Marketing Awards, Best Use of Direct Mail 2017
Sometimes to start a conversation with someone new you just need to go back to basics and find a common ground. We believe the success of this campaign is due to its single clear message: listen to your customers. It’s a simple statement that resonates with everyone and provides an easy segue into customer experience – the topic we really wanted to discuss.
Are you listening?
An established telecommunications brand, but as a new player in the enterprise technology market, we needed a way to get noticed. The ‘Are you listening’ campaign did just that. It captured attention, got people talking and gave us the opportunity to share how we could add value in enhancing their customer’s experience.
Campaign elements
Direct mail box – Strong messaging, bluetooth speaker gift and customer success stories
#KCOMListens social media campaign
Sales call guide
Customer journey board
All created by a one in-house designer and the Head of Marketing
An established telecommunications brand, but as a new player in the enterprise technology market, we needed a way to get noticed. The ‘Are you listening’ campaign did just that. It captured attention, got people talking and gave us the opportunity to share how we could add value in enhancing their customer’s experience.
Campaign elements
Direct mail box – Strong messaging, bluetooth speaker gift and customer success stories
#KCOMListens social media campaign
Sales call guide
Customer journey board
All created by a one in-house designer and the Head of Marketing
