Art Nouveau meets Primavera BSS, in the 21st century
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First edition of Synergy, an event that gathers the most significant business partners of Primavera, in a two-day event. This edition took place in the recently recovered Vidago Palace Hotel, a jewel from the Art Nouveau period, in Portugal.
As the event would be based around the Art Nouveau theme, Primavera wanted the visual language to meet that period, but with a contemporary approach.
The hotel itself was the inspiration for the visual identity of the event. A plethora of ornaments can be found in the hotel, but it was a skylight that drew our attention. Its geometrical beauty was perfectly inline with the kind of language we were looking for, and it served as staring point to develop Synergy's identity.
The hotel itself was the inspiration for the visual identity of the event. A plethora of ornaments can be found in the hotel, but it was a skylight that drew our attention. Its geometrical beauty was perfectly inline with the kind of language we were looking for, and it served as staring point to develop Synergy's identity.
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Synergy 2016
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Client: Primavera BSS
Studio: Pi Creative Studio
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Client: Primavera BSS
Studio: Pi Creative Studio
Creative direction and design: Pedro Matos
Portfolio Photography: Pedro Matos
2016
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