Bandaid - The Truth Heals


The Brief:
To elevate the role of Band-Aid® in the healing process by credibly debunking underlying and incorrect beliefs widely held by consumers and healthcare professionals.

The Insights:
Across China, Japan, Australia and Korea, consumers and even healthcare professionals believe in different wound care myths. For example: the belief that airing out a wound helps to heal it faster.

The Truth Heals drove reconsideration of long held beliefs and behaviors by overtly debunking these myths and uncovering the truth: that Band-Aid covered wounds heal faster.

The Solution:
We created mobile-first videos for Instagram and Facebook, along with digital media banners and websites. Utilising a combination of styles, the visuals juxtapose a 3D animated reality with a playful yet informative 2D micro-world, to tackle the misconceptions about ‘drying out’ wounds and scarring.

Designed for mobile and smaller digital screens, the whimsical storytelling opts for playfulness rather than preachiness, bringing together bold, graphical characters with exaggerated actions that sit within a larger world of 3D animation.



Soccer

Ballet

Cooking








The Result:
Results at the time of publication: in Korea, brand keyword search query increased +110% and the main target audience (30-39F mom) purchase intent increased +34% during campaign season. 





Client: Johnson & Johnson
Brand: Band-Aid
Agency: Zeno Singapore

Managing Director: Matt Collette
Executive Creative Director: Melanie Clancy
Senior Art Director: Tan Ze Jian
Client Success Manager: Matilda Goh 
Client Success Manager: Jess Tang 

Video Production: Mummu


Bandaid - The Truth Heals
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Published:

Bandaid - The Truth Heals

2
42
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Published: