"Terms & Conditions" Launch Campaign for Schweppes Spritz.
Our mission was to launch Schweppes Spritz, a selective new drink aimed at bars &restaurants.
Following the brand strategy, we wanted to make our future drinkers feel part of a special social group.
So we launched Schweppes Spritz as the first drink served with Terms &Conditions.
We filled the document with light hearted and insightful articles about going out and life after work.
The Terms &Conditions stood as basis for the launch campaign.
Sign the Terms &Conditions to taste the new Schweppes Spritz.*
*You’d better read it first.
Agency: McCann Erickson Romania
Art Director: Lia Bira
Copywriter: Alexandru Vasile
Photographer: Ciprian Țânțăreanu
Stylist: Adelina Țânțăreanu
Retoucher: Alexandru Tudoran