We worked with Blind Visual to help develop this fun infographic-style 30-second spot for Salt River Project Power and Water (SRP). This video illustrated the importance of electric grids that power our coffee makers, charges our phones, and brings us light when it is dark. SRP’s goal was to educate and remind viewers the importance of a reliable power company to not only power our lives, but to also restore after power outages, and support new energy sources.
It was a challenge to communicate this dense amount of information into the short amount of time the spot allotted. However, even with a tight two-week turnaround, we were able to find a pacing and speed with the motion graphics that would be able to deliver the message and keep the video entertaining.
Credit
AGENCY: Cramer-Krasselt
Creative Direction: Greg Gunn from Blind Visual
Design and illustration: The Happening Studio
Animation: Nhi Vo
