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    A visual brand identity system designed for the University Luigi Vanvitelli. This project is a proposal for a open-call contest. The brand strate… Read More
    A visual brand identity system designed for the University Luigi Vanvitelli. This project is a proposal for a open-call contest. The brand strategy's aim is to invite people to join the university as an open space for creative minds. A place that celebrates the open-source community, the ability of mash-up and combine sciences and arts. Read Less
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A brand identity proposal:
Università degli Studi della Campania
Luigi Vanvitelli
Logo declination
From formal to informal
Brand Strategy
"We are open" is our brand strategy proposal for the University. Not only a visual design system but a Manifesto that invites people to be creative. Use the scientific knowledge as a creative tool and creativity for a scientific aim. Our strategy sees La Vanvitelli as an open-source community, a place for artists, hackers (aka creative people) and rebels (aka people who wonders about the rules and reinvent the world every day). A place where we enjoy to celebrate diversity and inclusion from everywhere around the world.
Custom font
OpenType-SVG fonts
We design a geometric multicolour font inspired by the Futura's shapes. Read this, if you want to know more about OpenType-SVG.