"We are open" is our brand strategy proposal for the University. Not only a visual design system but a Manifesto that invites people to be creative. Use the scientific knowledge as a creative tool and creativity for a scientific aim. Our strategy sees La Vanvitelli as an open-source community, a place for artists, hackers (aka creative people) and rebels (aka people who wonders about the rules and reinvent the world every day). A place where we enjoy to celebrate diversity and inclusion from everywhere around the world.