Tagline: Life is Good, Juice is Bliss #Juice is Bliss
Dilemma: Encourage people that Goodlife’s cold pressed juices are a healthier alternative than regular juice and to promote overall wellness using the slogan
“Life is Good, Juice is Bliss.”
Explanation: Convey to consumers that drinking Goodlife juice will encourage a good life by adopting this one healthy lifestyle choice.
Development: Print Series, Billboard, Fyuse contest, Infographic
