Bacardi launched "The House Party" platform globally with an Untameable spirit: a mobile house party where "There Is Nothing In The Way". It would have been challenging to bring this concept to life in UAE, considering the market dynamics. However, the You Experience team saw nothing in the way and created a physical structure of the house in several locations symbolizing the mobile house party and also developed the entire digital campaign for #HousePartyDxB which launched on Facebook and Instagram in the summer of 2016. From shooting the videos, to creating customized GIFs and engaging content, which connected the brand directly with the target audience and kept them coming back for more.
3D EXECUTION OF THE HOUSE
(BACARDI HOUSE PARTY LAUNCH)