Discover Africa was moving upmarket so needed a new responsive site to sell packaged tours in Africa.
I designed a sophisticated look and feel based on their new status.
Inspiration came from the African palette and cultures, as well as glossy print brochures.
Since it was responsive, I designed mobile, tablet, and desktop sizes for the entire site.
I also updated the logo to make it a bit cleaner and more modern.
The homepage gives a sense of the scale of experiences and places on offer.
The journey page tells a story of what travellers could expect.
