Lisa Cugnetto
Using words wisely
Lisa Cugnetto is a writer, editor & content producer working for businesses here in Australia
and internationally, from blue chip to start ups. Lisa's approach to her work is Considered, Confident and Creative and she wanted this to be reflected in her identity in a contemporary way.
The central idea, 'Thoughtfully Expressive' was expressed through the cursor line, being such a familiar tool for writing and editing it was an obvious focal point of the identity. By having this line it touched on the three services Lisa offers while achieving a minimal approach that delivered a contemporary and professional identity.
Deliverables: Strategy & Positioning / Logo / Art Direction / Stationery & Promotional Materials
