Client Rob’s Construction Ltd
Project Branding
Year 2017
This design concept involved the process of designing a new logo and business card for a small, independently owned and operated construction company based in Auckland.
The colours orange and black were used in the companies’ former brand identity so therefore they have remained prominent features used in this new identity. This was done especially to show development and growth within the business.
The colour black when used in business applications reflects sophistication, style and longevity. Orange in this business application gives the impression of affordability, stimulation and creation. The deep blues softens the intensity of the orange and projects feelings associated with knowledge integrity and trust.The white space creates a sense of cleanliness, professionalism and balance.
Logo
The logo is comprised of two elements, the logo icon and the word mark. Bold, contemporary and adaptable the logo represents some form of an erecting construction.
The isometric style of the logo icon represents the structural, custom and precise building qualities, reflective of the business.
