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    In order to refresh the NBA on ESPN's campaign look for the 2017 basketball season, I worked with ESPN's senior creative director. The scope of w… Read More
    In order to refresh the NBA on ESPN's campaign look for the 2017 basketball season, I worked with ESPN's senior creative director. The scope of work entailed: brand attributes, messaging, visual positioning, on-air graphics, print/digital ads, and social media promotional graphics. The NBA on ESPN client wanted to pursue some options in terms of rethinking and extending the prior established "X" visual system. I produced and pitched two potential solutions. I proposed a streetwear moodboard with an emphasis on collaboration, positioning NBA and ESPN as collaborators, which produce dynamic sports content. This framework also caters to games being seen as collaborations between teams. Read Less
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