Concept Statement：
Kingsford’s packaging redesign aims to provide convenience and durability to its customers who find charcoal-grilled food savo… Read More
Concept Statement：
Kingsford’s packaging redesign aims to provide convenience and durability to its customers who find charcoal-grilled food savory, and value conventional charcoal barbequeing as a fun, family-oriented activity. The experience should be both empowering for the griller and enjoyable for all the participants. Read Less
