Kingsford on Behance

Kingsford

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Concept Statement： Kingsford’s packaging redesign aims to provide convenience and durability to its customers who find charcoal-grilled food savo… Read More

Concept Statement： Kingsford’s packaging redesign aims to provide convenience and durability to its customers who find charcoal-grilled food savory, and value conventional charcoal barbequeing as a fun, family-oriented activity. The experience should be both empowering for the griller and enjoyable for all the participants. Read Less

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Reé Chen

Pasadena, CA, USA

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Concept Statement： Kingsford’s packaging redesign aims to provide convenience and durability to its customers who find charcoal-grilled food savory, and value conventional charcoal barbequeing as a fun, family-oriented activity. The experience should be both empowering for the griller and enjoyable for all the participants.

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Reé Chen Pasadena, CA, USA

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