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    Testimonial ad for CEDARS Home for Children using effective copywriting and taglines to promote their non-profit and bring attention to their eff… Read More
    Testimonial ad for CEDARS Home for Children using effective copywriting and taglines to promote their non-profit and bring attention to their efforts. Read Less
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CEDARS Home for Children Testimonial Ad
CEDARS Home for Children is a non-profit organization that focuses on finding foster homes for children in need and homeless teens. For this project, I had to identify the problems that CEDARS faced with their advertising campaigns and develop a design solution for these issues. Using learned design concepts like composition, color theory, persona creation, and the concept of persuasion, I was able to create a testimonial ad that excelled the design criteria. The solution was to develop a strategy to rebrand their advertising methods that would bring more recognition to the organization and provide the target audience different avenues for learning about and contacting CEDARS.
Testimonial ad for CEDARS Home for Children that focuses on the voice of persuasion to attract the attention of the target audience.