CONCEPT-combining the usp and the motive.the usp being the injury free football i.e. the twist and go feature. the motive being a very energetic and sports spirit sentiment. 
the twist go feature of the ball - visually through the speed stokes or the speed lines and 
the twist positions of the football players.black and white player so that the ball is in focus.
visual motive - speed and twist and energy and force spirit.