Università degli Studi della Campania — Luigi Vanvitelli (Proposal)
Logo design and brand identity
Cross-fertilisation of knowledge
“While being fully compliant with the Ministry’s requirements (university / schools / departments / administration), in fact its organisation tends to favour the construction of relationships based on multidisciplinary, exchange-based approaches and on the cross-fertilisation of knowledge.
A circle and a square, simbolically represent two different subjects, but coming together, give rise to the culture and therefore to the Cross-fertilisation of knowledge.
The sense of community
“This attention to the construction of a trust-based student-teacher relationship is based on an open, uninterrupted dialogue, and into the building of an inclusive, empathic relationship.
A circle and a square represent, this time, the student and the teacher, where the intersecation creates the dialogue.
“The wide range of courses also makes it possible to include all elds of study, the main principle at the root of the University’s cultural approach and guidelines being the dialogue between scienti c research and Humanities.”
Inside a cirlce, there are various shapes that represent the different subject of the University.