SheRules | Netflix Female Celebration

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With 26 Emmy nominations and 4 wins for its female-driven series' since 2014, Netflix shows proved that women can hold more than their own, leading some of Netflix's most-viewed titles. Women are a main driving force in the Netflix ecosystem, not only those behind the screens, but also those in front of it. We wanted to celebrate Netflix women, featuring female leads through showcasing our strong female community, whose talent and determination turn heads, content stands out, proving that they too play a leading role in their own way.

دورها_بطولة# is a month-long activation that gives exposure to 30 female creative talents by linking these talents to their corresponding favorite female leads who inspire them, day after day, highlighting the leading role females play in our ecosystem. We invited different female content creators from across different social platforms (IG, FB, YT) and verticals (Comedy, Entertainment, Vloggers, Lifestyle, Digital Artists, Designers, Tech bloggers...etc) to participate in our activation, celebrating their creative talents, Netflix fandom and our very own Originals female leads.

We kickstarted the campaign with an event that was held in Dubai. Inspired by our previous Instagram Artists Takeover, we took this concept further, creating a collaborative atmosphere for the female creators where they would be able to get inspired by Netflix, our shows, and each-other.