SUMMER ADVENTURE
SEA TURTLE BENEFIT ARTS + MUSIC FESTIVAL
Held on the white sands of Fort Lauderdale Beach Park, Summer Adventure is a 3-day concert featuring a collection of popular artists in rock, independent, electronic dance, hip-hop, rap, and pop music. Summer Adventure brings like-minded fans for an unforgettable beach weekend experience that pairs music with meaning to raise awareness for sea turtle conservation by increasing public awareness of the issues impacting the world’s oceans and to support scientific research, education, and ocean conservation initiatives. Over $800,000 has been collected in ticket sales alone.
Mood Board
Mood Board.
Name of Event: Summer Adventure
Target Audience: 18-35
Music Genre: A collection of popular artist each day with a featured headliner––Rock, Independent, Electronic Dance, Hip Hop, Rap, Pop
Website Comps
Home Page. People will stay engaged because as soon as they land on the ‘home’ page, they are drawn to the images and videos of previous concerts to entice them to go to the 2017 concert.
About Page. The about page gives information about the purpose of the festival and why we as humans, should care about the declining sea turtle population. The ‘about’ page features a sea turtle swimming in its natural habitat. The 3-D motion of the sea turtle makes it visible and more real. A synopsis of the problem will be given with bullet points facts that are easy to read and not too overwhelming.
Artists Page. On the ‘artist’ page, an image of the headliner is used to draw in visitors. People will get excited to see their artist perform. The larger ‘image’ on the page serves as an intro video for the artist. The artist will encourage people to donate and buy a ticket, talk about their part in helping to save sea turtles, and give a snippet of their music. For a three-day concert, simplicity and ease of access are always best. If people do not want to stay the entire weekend, it is easy for them to look at the day to see what artists are performing by downloading the music schedule.
Tickets Page. The ticket page includes different passes for people to buy. In addition, it features travel accommodations. People are more willing ti participate in the 3-day festival because all of the work has been figured out for them.
Information Page. The information page gives information about the different vendors that will be available at the festival. In addition, it features a video and images of past Summer Adventure festivals.
