I had an opportunity to independently create/design an identity for a group of photographers who specialize in shooting weddings and engagements.
All photographs and videos were taken by Michael Shon and Simon Kang.
The identity designed for SILO is based on four core principles:
1) Camera Lense
2) Capturing the Image
3) Photography Aspect Ratio
4) Versatility and Adaptability
To serve the bride and groom on their special day. We are privileged and grateful to be able to capture the emotions and memories made on their wedding day through a lens. Other than that, we believe that God has given us this talent and gift and want to use it to serve people on their special day. We are silhouettes of our Maker and we hope to portray that as we serve the bride and groom. -- written by Michael Shon.
I did not necessarily want the overall identity to reflect the typical feeling of "wedding" organizations; therefore, instead of using a serif typeface as a main type for this typographic identity, I utilized san serif to make the identity feel more contemporary, clean, and simple. I extensively researched the feature of the camera as well its functionality. I was initially inspired by the idea of "capturing" the moment through the lens and wanted to translate that idea into a typographic form using the "O" from the name Silo. I was also fascinated by how diverse and various photographic aspect ratios there are depending on the types of camera. For example, there are (1:1), (5:4), (4:3), (3:2), (5:3), and many more. I wanted to take advantage of its diversity and decided to utilize that idea to add flexibility/adaptability to this typographic identity. Enjoy.
Art Direction (identity system & editorial design): Brian Cho
Photography/Videography: Michael Shon, Simon Kang
Silo "Portfolio" Editorial (Issue 1)
Silo "Portfolio" Editorial (Issue 1) is a look book with a series of photographies taken by two photographers: Michael Shon & Simon Kang.
This piece of editorial serves mainly as a look book specifically for their future clients too see and decide on what kind of style and direction they want for the photographers to take. This book is currently not on sale; however, PDF of the book is available upon request.