ESPN Super Bowl VIP Program Creative (COPY)
Super Bowl 50 (2016) Look & Feel:
My task was to develop the look & feel for ESPN's SuperBowl 50 VIP Program. The theme was location-based; so for the 2016 SuperBowl, we focused on San Francisco. My concept featured the Golden Gate Bridge peeking over the top of clouds--typical of San Fran weather.

I designed three Save-the-Dates, each with its own look & feel. Upon the client selecting their favorite (shown below), I designed a matching invitation email, responsive website and various printed materials including a brochure, credential and event signage.

Our development team was even able to animate the clouds on the website, so that they appeared to slowly float by! I worked closely with the developers to provide the cloud images in a way that would create a smooth animation.

Responsive Website:
Mobile Site:
Host Hotel, VIP Credentials etc. were collapsible "window shades"
Invitation Email:
Save the Date Email:
Alternate Save-the-Date Concepts:
ESPN Super Bowl VIP Program Creative (COPY)
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Published:

ESPN Super Bowl VIP Program Creative (COPY)

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Published:

Tools

Adobe Photoshop
Adobe InDesign
Copyright Info

Attribution, Non-commercial, No Derivatives

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