This packaging for fortune cookies has been designed to predominantly express that the product is a traditional Chinese recipe, but that it is also contemporary and appropriate for the modern shopper. ‘Fu’ is the name of the Chinese symbol for good luck, with gold being a lucky colour. The text ‘Traditional Chinese Biscuits’ is in the font Fugu to create movement and emulate the strokes of a calligraphy brush. Wood is a spiritual material in Chinese culture, and gives a natural, crafted-with-care look.