Credo Idenity
A brand rejuvenation proposal for Credo Real Estate Pte Ltd, a real estate consultancy company based in Singapore. The proposal did not succeed as Credo was acquired by another company.
The brand name was proposed to simply Credo. With more than 10 years of experience in the field, Credo had successfully established a credible name in the industry. Nevetheless, the proposed logotype integrates a ligature between the letters R & E to draw back the subtle connection to Real Estate. Playing with the negative space of two stacking cubes, the new logomark marks the evolution of the 2 squares, which also look like arrows pointing towards progression.
Completed in Immortal Singapore.
A brand rejuvenation proposal for Credo Real Estate Pte Ltd, a real estate consultancy company based in Singapore. The proposal did not succeed as Credo was acquired by another company.
The brand name was proposed to simply Credo. With more than 10 years of experience in the field, Credo had successfully established a credible name in the industry. Nevetheless, the proposed logotype integrates a ligature between the letters R & E to draw back the subtle connection to Real Estate. Playing with the negative space of two stacking cubes, the new logomark marks the evolution of the 2 squares, which also look like arrows pointing towards progression.
Completed in Immortal Singapore.
