With the launch of the all-new BMW 1 Series exclusively in China, we have a really wide range of target audiences (Chinese youngsters) in terms of attitude and voice. Therefore, the concept of ‘My Style, My Speed’ comes to light with championing their needs of expressing themselves in anyways they want. Using this as an advantage to showcase, that each and everyone has their own individual driving pleasure.
TV Commercals.
Key Visuals - Main communications.
Mood & Beauty Shots - Others Communication Support.
Online video content to showcase that everyone could recreate their own driving pleasure with the all-new BMW 1 Series.
Online / Social Media - Content Video.
