• Add to Collection
  • Tools Used
  • About

    About

    Branding & strategy for an unconventional law firm. Underdog is not a regular law firm, and it is definitely more than a brand – it is a state of… Read More
    Branding & strategy for an unconventional law firm. Underdog is not a regular law firm, and it is definitely more than a brand – it is a state of mind and a philosophy. Underdog is not a fortunate son, all he have is his mind and his actions. It doesn't take a lot to win a fight with an enemy smaller than you. What is actually difficult, is when all the odds are against you, no one is willing to bit their money on you, but despite that, you are full of determination and power of will to change the system, challenge the status quo, win the fight. To be a client of Underdog takes a hard case. A real challenge. When the time is not on your side and the pressure is rising – it is the time for Underdog to shine. Read Less
    Published:


Yes, this is a branding case for lawyers. Well, for #theunlawyers to be exact. Underdog #theunlawyers is not just a usual law firm or consultancy. It is a principle and a philosophy. Underdog is all about the challenge, the pursuit, the fight.  It doesn’t matter if the opponent is bigger than you and your chances are slim. Accept the challenge. Use your brain. Win in spite of everything.



The style is defined by rought shapes, brutal monospaced font and bold, sometimes controversial images that have the maximum impact on viewers.
Use any and all means at your disposition. Stencil types, graffiti, halftone imagery and glitche effects all help to do the trick – create branded content and convey the idea with as little effort as possible.
There’s no need in expensive prints and hand-crafted envelops to send a business letter. Just follow the simple instruction below.

···

_

_

···
···
_

_

_

The fluorescent paint reveals itself in black light, surprising the viewer and often exposing some new details, invisible to the naked eye.


The notebook and planner is a key tool for our client. So we took a leap here and redesigned the experience of using it from scratch!
_

_


_

·


With a translucent layers we add one more way of seeing things, bring one more point of view to the table. Expressive sprays of paint unveil new angles in attitude towards discussed issues. 
_

_


_


_

Every notebook can be hooked up with a set of special pages, like this branded stencils. Just pull the page out and spray paint any surface with a logo or brand icon. The notebook is made to evoke creative thinking.



Another trick, hidden among the pages, is spreads of brand-stickers. Put a sticker on top of the message to change the meaning or to enforce it with emotion. Or simply stick it on your laptop or give to a friend.