Leverage and translate data and insights from customer segment analysis to O2O campaign to sustain brand awareness, increase customer retention, establish revenue growth, enhance customer journey experience (digital), and demonstrate internal digital transformation. 

Partnership with BMW Group, digital agency, retail operation, accounting and legal teams, to incorporate Original BMW & MINI Accessories Configurator (AR) into O2O campaign  to acquire handraisers, capture leads and sales conversion in digital customer funnel.  

Leverage official mini-site, digital & social media marketing (Programmatic Advertising, SEM, Social Media, Native advertising, Re-targeting and SMS), eDMs, PR and instore POP.