Lua is a self-proclaimed 'ramen party bar' in Bushwick, a hip Brooklyn neighborhood in New York City. The strikingly simple logo is a graphic interpretation of their one-of-a-kind woodworked bar which spells LUA. Continuing to take cues from interior design, we created a pattern based on the bar's wallpaper that was leveraged for the backs of the business cards and menus. Yellow and red used throughout aim to suggest their Asian-focused menu.

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