Brookdale Senior Living Brand Campaign

BACKGROUND: Marketing materials directed at seniors seem to have an over abundance of stock photos showing happy actors in contrived situations. It makes me wonder if the people caring for the elderly are in touch with the realities of senior living. Brookdale, a company with a range of caring solutions for seniors, sees aging as just another part of life.  A part that still has possibilities for personal fulfillment.

For seniors and their families, determining the right time to transition to a senior living facility is a complicated process. This ad campaign was created to help get the conversation started. And to represent seniors as distinct individuals with unique wants and needs.