Beltway
This was a great challenge. Beltway needed a new image to restart their brand strategy without losing clients and their market's appeal. First we developed a new logo, more simple and minimal, to give the audience a cleaner approach, and then we complemented that with a pattern system to give a more powerful personality to the brand. That pattern can be placed in all the brand universe to go along the white and blue elements that serve to create a strong identity. If you combine those aspects, you get an easier way to improve the brand behavior, without losing its essence.
